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From the exhibition

Believe It or Not by Ripley

· June 3, 1922

Believe It or Not by Ripley
Robert Ripley's syndicated odditorium strips the Sunday page into five discrete panels, each containing a separate curiosity: a man carrying nine-foot whiskers, a Korean coolie's five-mile load, a hummingbird's 500-mile migration, a golfer's eighteen one-putt greens, and a rifle marksman's perfect game. Text-heavy captions anchor each vignette, establishing Ripley's formula of factual claim and visual proof—a model that would define the feature for decades. The strip's layout exploits the newspaper page's vertical real estate, stacking independent gags rather than developing narrative. Ripley's drawing style is direct and illustrative, prioritizing clarity over expressionism. This format became foundational to American newspaper comics, where the Sunday supplement could contain entertainment, instruction, and spectacle in equal measure.

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