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From the exhibition

Believe It or Not — By Ripley

· November 23, 1922

Believe It or Not — By Ripley
Robert Ripley's syndicated panel combined illustrated curiosities with brief factual captions, establishing a format that influenced modern infographic design. Each item—a 75-foot Kentucky chimney, a 75-yard football pass, Joe Brown's Ottawa dictionary, Rose Laumann's baseball record—operated as a self-contained visual gag supported by documentary claims. The strip's economical layout, mixing hand-lettered typography with pen-and-ink illustration, reflected the Sunday newspaper's appetite for oddities and record-breaking feats. Ripley's approach democratized the newspaper page, treating each curious fact as worthy of visual treatment, helping establish the sequential panel as a vehicle for information as well as narrative comedy.

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