From the exhibition
Bringing Up Father — buf420927f
· September 27, 1942

George McManus launched *Bringing Up Father* in 1913, making it one of the longest-running strips in American newspaper history. This Sunday page, dated September 27, 1942 by the in-strip date line, follows the domestic sparring of social-climber Maggie and her put-upon husband Jiggs across sixteen panels. The gag turns on a household task — apparently freeing a stuck olive from a bottle — that mobilizes a crowd of neighbors offering conflicting instructions before Jiggs triumphantly succeeds. McManus's draftsmanship is distinctive: Art Nouveau-influenced interiors, heavily outlined figures, and female characters with elaborate coiffures. His assured use of sequential panels, overlapping speech balloons, and reaction shots helped codify the visual grammar that Sunday broadsheet pages — the direct ancestor of the comic book format — exported worldwide.
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