From the exhibition
Economical Bertie Buys a New Overcoat
· 1909

This Sunday comic strip follows Bertie's pursuit of a bargain overcoat through a department store, using sequential panels and speech balloons to develop a comedic narrative across six frames. The strip's visual style—fine pen line work, clear panel borders, and expressive character poses—exemplifies the newspaper comic vocabulary that emerged in the early 1900s. Recurring characters like Bertie became weekly fixtures in Sunday supplements, establishing the serial format that would later define comic books. The strip's domestic shopping scenario and emphasis on narrative progression through discrete panels demonstrate how newspaper comics pioneered the medium's fundamental grammar of storytelling.
Public domain, restored and presented by comicbooks.com public-domain