ComicBook Experience

From the exhibition

Keeping Up with the Joneses

· August 5, 1913

Keeping Up with the Joneses
This Sunday strip follows the competitive dynamics of the Jones and Webster families through six sequential panels. The narrative progresses from Aunt Clarice's boasting about the Joneses' new aristocratic governess to the Websters' determined response—scrubbing their own child clean to match perceived social standards. The strip employs the visual conventions that defined early newspaper comics: recurring characters, speech balloons advancing plot, panel borders creating temporal sequence, and exaggerated expressions conveying emotion. Such strips appeared in newspapers beginning in the 1890s and established the visual language later adopted by comic books. The domestic rivalry theme reflects popular American humor of the era, built on middle-class social anxieties and consumer culture.

Public domain, restored and presented by comicbooks.com public-domain