Keeping Up with the Joneses

Pop Momand's *Keeping Up with the Joneses* ran as a Sunday comic strip featuring the Jones family and their neighbors' competitive domestic life. This strip exemplifies the visual storytelling conventions that emerged from newspaper comics: sequential panels with speech balloons, recurring characters, and visual gags spanning a narrative sequence. The strip's format—multiple tiers of action across a wide Sunday page—became foundational to comic strip language. Momand's domestic humor and satirical observation of middle-class aspiration established a template for character-driven comedy that would influence the development of the modern comic strip and, later, the comic book form itself.