From the exhibition
Oh! Margy!
· July 12, 1925

John Held, Jr.'s *Oh! Margy!* showcases the visual vocabulary of 1920s newspaper comics: sequential panels with speech balloons, a recurring female protagonist, and gag-driven humor. The strip follows Margy through social situations rendered in Held's characteristic linear style. Here, she describes her strategy for handling men—playing small to seem more attractive—a joke that hinges on period attitudes toward courtship. The Sunday page format allowed artists like Held to develop character-driven strips that built loyal readerships, establishing the narrative structures and character continuity that would define the medium when comic books emerged as a distinct form in the 1930s.
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