Oh! Margy!

John Held, Jr.'s *Oh! Margy!* follows a fashionable young woman navigating European travel and shopping in 1920s style. This Sunday strip demonstrates the visual conventions emerging in newspaper comics: multiple panels advancing a humorous narrative, character-driven continuity, and speech balloons conveying dialogue and interior thought. Held's loose, economical line work and comedic timing exemplify the commercial illustration techniques that shaped early comic strip aesthetics. The strip captures the era's fascination with modern femininity and transatlantic leisure, while establishing recurring characters and situations—the formula that sustained newspaper comics as serialized entertainment before their collection into booklet form.