From the exhibition
Salesman Sam
· February 6, 1928

A daily comic strip following Sam, a traveling salesman navigating small-town commerce and mishap. This strip exemplifies the sequential narrative technique that shaped early comics: discrete panels advancing a single gag through dialogue and physical comedy. Sam's misadventures—here involving a store robbery and frantic pursuit—unfold across four panels with speech balloons establishing premise, complication, and punchline. The strip's visual economy and reliance on recognizable character types reflected the newspaper comics' evolution from single cartoons into narrative sequences. By the 1920s, dailies like this had established the formal language—panel gutters, word balloons, recurring protagonists—that would become foundational to the comic book format emerging in the following decade.
Public domain, restored and presented by comicbooks.com public-domain