From the exhibition
Salesman Sam
· March 26, 1928

This Sunday strip follows Sam's attempt to name a horse for a customer's prize barrel promotion. The comic unfolds across four panels with overlapping dialogue and slapstick action—Sam and colleagues gesturing wildly, a horse entering the frame, and physical comedy erupting as the scheme falls apart. The strip uses the visual vocabulary established by newspaper comics: sequential panels, speech balloons advancing plot, and a recurring cast of characters in ongoing scenarios. By the late 1920s, such daily and Sunday strips were the primary venue for comic narrative, establishing conventions—panel borders, close-ups, sight gags timed across frames—that would structure comic books when they emerged as a distinct medium in the 1930s.
Public domain, restored and presented by comicbooks.com public-domain