ComicBook Experience

From the exhibition

Salesman Sam

· May 11, 1928

Salesman Sam
In this four-panel strip, Sam pursues a fishing trip to a cottage community, only to discover the waterfront overrun with other anglers and their catch. The final panel's chaotic pile-up—with Sam crying out 'GROO-CER-EES!'—delivers a slapstick payoff typical of the era's newspaper comics. By Small, *Salesman Sam* exemplifies the daily strip format that dominated 1920s-30s papers: recurring characters in self-contained gags, expressive linework, and sequential panels that guide readers through escalating comic situations. These strips, distributed nationally by syndication, reached millions and established visual conventions—speech balloons, action lines, varied panel sizes—that became foundational to the emerging comic book medium.

Public domain, restored and presented by comicbooks.com public-domain