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From the exhibition

Drink McLaughlin's XXXX Coffee

Donaldson Brothers, American, active late 19th century · 1891

Drink McLaughlin's XXXX Coffee
This trade card advertises McLaughlin's coffee through a narrative scene: a young girl in a red dress gathers eggs in a barn, flanked by rural vignettes. The central image dominates a diamond-shaped composition, establishing visual hierarchy that would become standard in early comics. Produced by the Donaldson Brothers, the card demonstrates how late 19th-century commercial graphics employed sequential storytelling and character placement to guide the viewer's eye. Such chromolithographed trade cards served as precursors to newspaper comic strips, establishing visual conventions—framed compositions, narrative progression, period-specific illustration—that artists would adapt for the comics pages emerging in Sunday newspapers during the 1890s.

Public domain, restored and presented by comicbooks.com CC0