From the exhibition
The Antikamnia Calendar, 1898
Louis Crusius · 1897

This advertising calendar from Antikamnia Chemical Company features a skeletal figure in dramatic red drapery, holding a scythe—a personification of death rendered in chromolithographic color. Artist Louis Crusius employs period commercial illustration techniques to create an eye-catching promotional object. The calendar grid for January and February appears integrated into the composition itself. The caption 'May We Never Meet Him!' pairs the macabre imagery with the implied product benefit: Antikamnia's pain-relief medication as a hedge against mortality. Such novelty calendars were common trade goods in the 1890s, distributed to customers and displayed in homes and businesses, making them early mass-produced visual culture and precursors to the commercial imagery that would populate Sunday newspaper supplements.
Public domain, restored and presented by comicbooks.com CC0