From the exhibition
Oceanic Cut Plug Tobacco Wrapper
Scotten-Dillon Co. · circa 1900

This tobacco wrapper from the Scotten-Dillon Company of Detroit exemplifies early commercial packaging design. The bold yellow and white striped layout frames a red-bordered central image depicting a tropical island scene. The typography—"UNION MADE," "VIRGINIA CUT PLUG," and the product name—employs the bright, sans-serif letterforms typical of turn-of-the-century advertising. The composition reflects the visual principles that would soon define comic strip design: strong color blocking, bordered imagery, and hierarchical text placement. Such mass-produced packaging design shared aesthetic conventions with the newspaper comic strips emerging during this same era, both using vivid color, contained imagery, and eye-catching typography to capture consumer attention at point of sale.
Public domain, restored and presented by comicbooks.com CC0