The Editor and Publisher, September 7, 1912

This trade journal documents the newspaper industry at the moment when comic strips were becoming a major circulation driver. The page features portrait photography and news briefs about publishers and editors—the men who made decisions about comics placement and content. By 1912, daily strips and Sunday pages had become standard features in American newspapers, with publishers competing fiercely for syndicated material. The recurring characters, sequential panels, and visual gags pioneered by artists in the 1890s had created a new form of mass entertainment that rivaled traditional illustration and made newspapers essential reading for families.