North Shore Blue Book

The North Shore Blue Book, 1915 This directory and social register documents summer residents along Massachusetts's North Shore from Nahant to Rockport. The publication lists seasonal residents across principal resorts including Beverly Farms, Manchester-by-the-Sea, Marblehead, Swampscott, and Gloucester, organized geographically by township and neighborhood. The volume includes extensive business directories and advertisements from local establishments serving the affluent summer community: antique dealers, boat builders, hotels, financial institutions (International Trust Co., Manchester Trust Co.), and luxury goods purveyors. Notable advertisers include Dreicer & Co. of Magnolia (antiques and fine porcelain), A. Schmidt & Son (importers of Sheffield plate and French china), and various automobile services. The contents section indexes resident listings by neighborhood, while the business directory cross-references local merchants by trade category, from electricians and caterers to boat builders and cremation services.