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Good & Reese Co.'s Blue Book for Florists: Spring 1931

1931 · 57 pages

This publication is a wholesale florists' and seedsmen's catalog from The Good & Reese Company of Springfield, Ohio, dated January 1, 1931. The primary content consists of detailed plant offerings organized by species, with prices for bulk orders by florists and nursery professionals. Featured prominently are hardy phlox varieties (listed on the back cover), including named cultivars such as "Apple Blossom," "Admiral," "Caroline Van der Berg," and "Saladin," priced from $0.50 to $2.25 per twelve plants. The catalog includes extensive listings of rose varieties—primarily hybrid tea roses marketed for retail sales—with descriptions of colors, forms, and characteristics. Varieties described include "Etoile de Hollande," "Duchess of Wellington," and "Cuba," priced at $3.50 to $6.00 per ten plants. Additional offerings span ornamental and flowering plants: geraniums, dahlias, gladiolus, peonies, carnations, ferns, begonias, and numerous others. A comprehensive index references hundreds of varieties across multiple pages. The catalog emphasizes wholesale pricing structures and includes detailed terms, conditions, warranty disclaimers, and ordering procedures specific to trade customers.

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