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Good & Reese Blue Book for Florists: Spring 1932

1932 · 59 pages

This 1932 Good & Reese Company Blue Book for Florists is a wholesale nursery and seed catalog featuring ornamental plants, shrubs, and flowers for commercial florists. The primary content consists of detailed varietal listings and pricing. Featured plants include novelties like Kolkwitzia amabilis (Beauty Bush) and Korean Spirea, along with hybrid tea roses with extensive color and form descriptions—varieties such as Etoile de Hollande (velvety crimson), Golden Emblem (rich yellow), and Margaret McGredy (Turkish red). Additional listings cover perennials, bulbs (dahlias, cannas, lilies), flowering shrubs (hydrangeas, barberry), climbing plants, foliage specimens, and seeds. The catalog includes wholesale pricing schedules, ordering instructions, payment terms, a comprehensive index of plant categories, and standard nursery disclaimers regarding warranty and liability. Notably, the cover announces the company's transition to strictly wholesale operations, discontinuing its retail department as of January 1, 1932.

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