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The Argosy, Vol. XLIX

1890 · 90 pages

This is not a pulp magazine cover in the illustrated sense — *The Argosy* in 1890 was a text-only literary monthly published by Frank Munsey, printed on cheap wood-pulp paper and set in plain typography with no cover illustration. What survives is the opening page of Chapter IX of *The House of Halliwell* by Mrs. Henry Wood, author of *East Lynne*. Yet this modest object matters: Munsey's decision to print on inexpensive pulp stock and cut the cover price to a dime transformed magazine publishing. By 1896 *The Argosy* would go all-fiction, and the pulp formula — cheap paper, cheap price, serialized genre adventure — was born, the direct ancestor of every lurid painted cover that followed.

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