From the exhibition
Effet de Glace: Evening Coat by Paul Poiret
· 1920

This hand-colored pochoir print presents a fashion illustration from the luxury periodical *Gazette du Bon Ton*. The composition shows a woman wearing an ornate orange evening coat with patterned textile detail, viewed from behind as she gazes toward a mirror reflection. The stark geometric framing and elongated figure type reflect Art Deco aesthetics dominant in 1920s design. Rather than social satire, this belongs to fashion journalism's visual tradition—descended from 18th-century fashion prints but modernized through commercial illustration. The pochoir technique (stencil-based hand coloring) allowed reproduction of rich color and texture, making luxury fashion accessible through print culture. Paul Poiret's innovative evening wear became a marker of modernist style among wealthy European consumers during the interwar period.
Public domain, restored and presented by comicbooks.com http://creativecommons.org/publicdomain/mark/1.0/